DotsCom Agency

DotsCom Agency — Performance marketing and commercial asset audit and management.

Measures and manages your organization's ad spend and commercial assets. Technical infrastructure implementation is handled by DotsCom Dev.

DotsCom Agency is the holding's division specialized in auditing and managing its clients' advertising ecosystem and commercial assets. We neither design isolated campaigns nor deliver generic reports: we first audit the real state of every account, channel and digital asset, and from that diagnosis we build a management plan with verifiable performance metrics.

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This division operates under the same standard that governs the others within DotsCom Group: transparent data governance and a clear separation of roles. Agency measures and manages; when an operation requires new infrastructure, integrations or custom development, that work is executed through DotsCom Dev, with no loss of continuity or clarity for the client about who does what.

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The result is unified commercial management: ad spend, advertising assets, the CRM and business systems are audited and administered under a single performance criterion, not as loose pieces managed by different providers.

Services

The full detail of each service lives at dotscomagency.com — here we present the scope and methodology of each one.

Commercial infrastructure

CRM and ERP audited, structured and maintained so every lead is traceable to the close.

  • CRM — Audit and Management

    Audit and optimization of sales flows (Kommo, HubSpot and others).

    How we work
    1. Sales process audit
    2. Funnel and data governance design
    3. Platform structuring
    4. Omnichannel centralisation and attribution
    5. Training and ongoing management
    View service
  • ERP — Audit and Management

    Control and optimization of the operations layer (Dynamics, Odoo, SAP).

    How we work
    1. Process and system audit
    2. Target model design
    3. Parameterisation and integrations
    4. Adoption and ongoing management
    View service
  • Monthly CRM Maintenance

    Data hygiene, funnel adjustments and ongoing CRM support.

    How we work
    1. Data hygiene
    2. Funnel and automation review
    3. Reporting and analysis
    4. Support and training
    View service

Paid acquisition

Meta and Google Ads management and auditing with real attribution and protected ad assets.

  • Meta Ads

    Performance-oriented management and audit of Facebook and Instagram campaigns.

    How we work
    1. Audit and Strategic Analysis
    2. Technical Setup and Tracking
    3. Creative Strategy and Persuasive Copywriting
    4. Segmentation and Campaign Structure
    5. Continuous Optimization and Scaling
    View service
  • Google Ads (SEM)

    Management and audit of Search, Display, YouTube and Performance Max campaigns.

    How we work
    1. SEM Audit and Competitor Analysis
    2. Advanced Keyword Research
    3. Campaign Structure and Quality Score
    4. Persuasive Ad Copywriting
    5. Conversion Optimization and Negative Keywords
    View service
  • Meta Business Portfolio

    Audit, configuration and protection of the Meta commercial portfolio.

    How we work
    1. Asset and ownership audit
    2. Structure and permissions
    3. Verification and compliance
    4. Measurement and ongoing protection
    View service

Organic and content

Sustained traffic that does not depend on paid media: search engines and owned video channels.

  • SEO Positioning

    Audit and strategy for sustained organic positioning over time.

    How we work
    1. Technical SEO and Web Audit
    2. On-Page SEO and Content Strategy
    3. Off-Page SEO and Authority Building (Link Building)
    View service
  • YouTube Channels

    Channel management and growth: content, video SEO and community.

    How we work
    1. Channel and market audit
    2. Editorial calendar and scripts
    3. Video SEO and publishing
    4. Growth and conversion
    View service

Analytics

Measurement, attribution and reporting to decide with data, not intuition.

  • Marketing Analytics

    Measurement, attribution and reporting to decide on real data.

    How we work
    1. Measurement audit
    2. Measurement plan
    3. Implementation and validation
    4. Dashboards and ongoing management
    View service
Visit the DotsCom Agency site →

Anyone looking to hire or explore the full service catalog continues on Agency's own site, where the commercial detail lives.